Back in 2014 some friends and I decided to put our insatiable need to watch horror films to good use; we began a horror themed podcast called Straight Chilling.
In 2020 I re-branded the show using elements that I felt screamed horror (no pun intended). Some serif typefaces traditionally associated with horror along with some custom type, and seance-inspired iconography are employed to give it a spooky feeling.
In addition, I created a website to go along with our pet project, along with the occasional pieces of ephemera for merchandise. Our ongoing advertising on social media includes a newly enhanced presence on YouTube, Patreon, Twitter, Facebook and Instagram ads.