Olus +

Branding | Package Design

In 2015 a new company named NuWell Physicians had begun producing their first product: a selection of cold pressed juices called Olus+. I was tasked to help conceive of a name, produce a brand and produce the bottle design for this new product, as well as the brand for the parent company itself.

After numerous iterations we landed on a system that highlighted the natural colors of the juices and played it very clean and crisp. Building off of a concept of the hidden scientific structures of the organic, a clean and geometric look was employed throughout.