Insights In Marketing Infographics


As a part of my work for DiscoverTec I was tasked with a quarterly infographic design for a marketing firm specializing in research for consumer products. They were distributed via their blog and the infographic distribution showcase 

The topics ranged from focus group dos and don'ts to color theory to holiday shopping habits. Most of these infographics I approached from an illustrative perspective, using the company's vibrant color palette as a starting point to attract viewers to the content, which was often text-based and numerical in nature. 

Seen here is a sampling of four infographics, shown in parts.